It has reaped enormous benefits from the vertical model. Vertical integration is another main reason that distinguishes Apple from the competition.
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By combining its designing capabilities, hardware expertise, and software prowess, the company has built an ecosystem that a user doesn’t want to leave. This is more when compared to other technology giants out there today such as Google ($181B) and Microsoft ($143B).Īpple’s growth could primarily be attributed to its business strategy.
The company has experienced unparalleled revenue growth, from just $8 billion in 2004 to hit over $274B last year. Apple is one of the world’s most popular and recognized labels. Steve Jobs, Steve Wozniak, and Ronald Wayne founded Apple on the 1st of April 1976 and brought creativity to the table in the form of their rendition of a personal computer. The business is now the most profitable technology corporation in the world. The company first crossed its $1 trillion milestones just two years ago. On a fine Wednesday of August 2020, Apple became the first publicly traded US company to hit a Market capitalization of $2 trillion. However, before we move forward, a small intro about Apple. This strategy teardown compiles the ideas, innovations, technological research, partnerships, and most importantly the strategies that are responsible for Apple to grow to such heights.
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